Instagram Advertising Agency

Solving out the Complications of Instagram Advertising

Instagram Advertising Agency in Delhi NCR, India - Instagram, abbreviated as IG or Insta is an American platform for sharing photos and videos. This social media site was created by Kevin Systrom and Mike Krieger. Instagram allows users to upload their photos and videos with different filter effects and add relevant hashtags which makes it easy for your posts to be seen. Your instagram posts can be shared publicly or with your followers list. Users get a chance to browse other user’s content by hashtags and location help. Business owners too have instagram accounts of their business. This media-sharing app offers brands to start a free business account to promote their products online. Instagram also offers free engagement and impression metrics results to the business account holders. A survey resulted in 1 million advertisers across the globe driving excellent business results through the app and almost 60% of people said that they come to know about new products through the app. In India, there are over 150 million active Instagram users making it the leading county in terms of audience size. The reach of Instagram in different cities are mentioned below:

Convincing Reason for you to go for Instagram Advertising

The points below will be enough for you to get convinced why you should choose Instagram advertising for your Business: 

• The reach of Instagram in India is 150 million. According to a study an average user spends about 60 minutes on Instagram, which is the highest average compared to other social media platforms.
• Instagram helps you build brand awareness like no other platform. Advertising on Instagram will reach a wider audience and more people will become aware of your brand, this will result in building brand reputation and gain trust of the audience. 
• Another important factor of Instagram advertising is that it offers a unique opportunity to target an audience precisely through a range of targeting options. The different targeting options will be discussed later in the blog.
• Compared with other social media platform advertising rates, Instagram advertising seems to be more budget-friendly.
• Free engagements and impressions metrics results are offered by Instagram which makes it easy for the advertisers to see the effectiveness of the ad campaign.
• The Instagram advertising process is not rocket-science. It is a very easy to understand process and can be easily grasped by common people who don’t have knowledge about advertising.

With the points above, it becomes very easy to understand the good points of Instagram Ads. Now let’s move toward discussing the targeting options offered by Instagram:

• Geo Targeting - Instagram offers it’s advertisers to target an audience on various locations. One can easily target a particular state, city or pincode while advertising on Instagram.

• Language Targeting - Instagram allows advertisers to reach audiences that can be targeted based on the language they are using the platform and the language they view most of the content.

• Gender and Age Targeting - Advertisers get a chance to easily target male and female audiences based on their age. For example a cosmetic brand like Lakme would only find it relevant to target females who are young and are into putting makeup.

• Interest Targeting - Instagram offers interest based targeting options that are customised targeting options that are based on the type of content the user interacts with the most. It can include various interest sections such as, fashion, cosmetic, hobby, art, sports, fitness, etc.

• Device Targeting - Instagram offers device targeting options which enable advertisers to target the audience based on the device they are using, the cost of the device, and the system on which the device runs.

Instagram Advertisement Options

Instagram offers a range of advertising options that the advertisers can go for to target specific audiences. Let’s talk about some of the common Instagram Advertisement Options:

• Banner Ads - Instagram Banner ads are the most common type of ad on the platform. These ads are the basic Click Link ads that will take you to the advertiser’s website. These ads appear on the newsfeed of the users that show interest in the related product.

• Video Ads - Being a platform of photos and videos, Instagram offers video ads too. Video ads are also click link type of ad and appear on the newsfeed just like the typical banner ads.

• Page post Boost Ads - Page post boost ads are the easiest ads that are found on Instagram. These ads can promote your posts at a cost by setting up the target audience and location. The pricing works on bidding methods.

• Carousel Ads - Instagram Carousel ads are slidable strip ads. A maximum of 10 images can be used forming an ad-unit and appear on the newsfeed of the target audience. These ads are suitable for brands having multiple products, offers, services and CTA buttons.

Instagram Advertisement Cost

Instagram Advertising Rates in India depend on per click. So for example, if the expense to publicize a banner ad on Instagram is referenced as Rs 4/view and your advertisement clicks counts to 5,000, the expense for your advertisement will sum up to Rs 4 X 5,000 = Rs 20,000.

Likewise, the rates will differ for other advertising options, be it video, page boost or carousel.

Placing an Advertisement on Instagram

If you are looking for an Instagram Advertising Agency in Delhi NCR, you have landed at the right place. Set up in the year 2013, GoDigipro is a advertising, branding and digital marketing agency in New Delhi, India. Our team guarantees to offer a seamless experience to our clients. To get your brand advertised on Instagram, contact us!

Instagram Advertising Agency Contact Number

For more details about Instagram Advertising and Instagram Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.