How much does it cost to advertise on Hotstar App? Why should you advertise on the Hotstar App? Know about Hotstar Advertising Agency, Hotstar Advertisement Options, and Hotstar Advertising Rates (Cost) in India.
Disney+ Hotstar is an online video streaming platform and is owned by Novi Digital Entertainment Private Limited. The channel currently offers over 100,000 hours of TV content and movies across 9 languages, and every major sport is covered live. Hotstar is compelling to audiences because of its highly evolved streaming technology and high efficacy of quality experience across different devices and platforms. These features make Hotstar a complete video destination for Over The Top (OTT) video consumers. Because of its popularity, the platform is much in demand by the advertisers. The reach of Hotstar in different cities are mentioned below:
The reason why you should go for Hotstar App Advertising is simply because the app caters to provide a unique opportunity to target the right audience through a perfect blend of ad type, target and the presentation of the advertisement. The application provides the advertisers to reach the audience in the language they speak, furthermore, the platform also enables the advertisers to select the audience segments based on their understanding of the product. One can even select multiple combinations of segments to more finely target their audience.
Hotstar App Advertising offers a range of targeting options that helps the advertisers in reaching the right target audience. The targeted audience options are mentioned below:
Gender and Age Targeting - Advertisers can easily target male and female audiences. It also enables the advertisers to target the audience based on age group. For example a cosmetic brand like Lakme would only find it relevant to target females.
Geo Targeting - The app offers a variety of geographical targeting options. You can easily target a particular state or city.
Interest Targeting - These are customised targeting options that are based on the type of content the user interacts with. Interest targeting can include various audience sections such as business, food, hobbies, fashion, fitness, shopping, travel, trends, etc.
Language Targeting - It enables the advertiser to target the audience based on the language in which they are using the app.
Genre Targeting - With this targeting option, advertisers can place ads in different genre sections such as comedy, crime, action, drama, thrill and others.
Device Targeting - Device targeting offers a range of options ranging from the brand of the phone/device, cost of the device to type of device.
The different Hotstar Advertisement Options includes:
Banner Ads - Hotstar offers two types of banner ads, Instream banners and Standard banners. Standard banners appear in the browsing section of the Hotstar app, while Instream banners pop-up when the user is watching a show on Hotstar. These two banners appear for a duration of 6-10 seconds and are priced on CPM (Cost per thousand) impression. Banner ads can also be taken up on a cost-per-click basis too.
Video Ads - There are two types of video ads offered by Hotstar, Pre Roll videos and Midroll videos. Pre roll video ads are played before the content starts playing, usually they are of 6 seconds. Mid roll video ads are played during the content being watched and are of 10-16 seconds. Video ads are priced on CPV (Cost per completed view basis).
Masthead Banner Ads - These are the first advertisements that users get to see when he/she opens the app. These ads are priced on a Cost per day basis.
App Install/Lead Generation Campaign - Brands can run their ads campaigns on Hotstar. These ads are priced on the basis of actions taken by the user, i.e., per lead generated or per-app installed by the users.
Hotstar Advertising Rates in India depend on the impressions your advertisement receives. So for example, if the expense to publicize in Hotstar Standard Banner is referenced as Rs 3/impression and your advertisement impression counts to 10,000, the expense for your advertisement will sum up to Rs 3 X 10,000 = Rs 30,000.
Likewise, the rates are different for other advertising options. The Hotstar advertising cost will increase simultaneously to the more impressions your ad hits.
If you are looking for a Hotstar Advertising Agency in India you have landed at the right place. Why should you even consider booking advertisements in Hotstar with GoDigipro? To start with, set up in the year 2013, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides excellent web designing solutions. We are sure that with our energy, skill in conceptualizing ideas and proposing an altered digital marketing system that will explicitly meet consumer prerequisites, we will grow up to be among the top worldwide 360-degree marketing agencies.
So if you want your brand to stand out of the crowd, you are welcome to place your ad campaign at the Hotstar app with Go Digipro.
For more details about Hotstar App Advertising and Hotstar Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.
