Facebook Advertising Agency in Delhi NCR - Facebook is a social networking platform that makes it easy for its users to connect and share with family members and friends online across the world. Facebook was originally designed for college-going students in the year 2004 by Mark Zuckerberg. The year 2006 saw a huge spike in the number of users when anyone over the age of 13 and valid email addresses were eligible for using facebook . Today, facebook is one of the world’s largest social networking sites with more than 1 billion active users across the globe. In India, there are over 330 million facebook users making it one of the leading countries in terms of facebook audience size. Because the platform offers a worldwide reach, it has also become a favourite of the advertisers.
Facebook ads have various advertising options and also the reach is vast, thus covering a huge audience across the nation. The reach of facebook in different cities are mentioned below:
|
City |
Reach |
|
Delhi |
7.5mn |
|
Kolkata |
6.75mn |
|
Mumbai |
6.25mn |
|
Bangalore |
5.5mn |
|
Chennai |
4.5mn |
|
Hyderabad |
3.5mn |
|
Ahmedabad |
2.5mn |
The simplest reason why you should go for Facebook Advertising is because the platform caters to provide a unique opportunity to target the audience through a perfect blend of ad type, target and the representation of the advertisement in front of the audience. Facebook provides the advertisers to target the audience in the language they speak, interest, gender etc. Facebook is also considered to be a good choice because the advertisers get to select the audience segment based on their understanding of the products, i.e., a seamless personalised ad experience. Advertisers can go for selecting multiple combinations of targeting options to reach their prospective audience.
Facebook advertising offers a wide options of targeting that help in engaging with the right audience. The targeting options offered by facebook are mentioned below:
Geo Targeting - The social networking platform offers a variety of geographical targeting options. You can easily target a particular state, city or pin code.
Language Targeting - Audiences can be targeted based on the language they are using the platform in. You can easily filter the users based on the language they are using facebook in.
Gender and Age Targeting - Advertisers can easily target male and female audiences based on their age. For example a cosmetic brand like Maybelline or L’Oreal would only find it relevant to target females.
Interest Targeting - These are customised targeting options that are based on the type of content the user interacts with. Interest targeting can include various audience sections such as business, food, hobbies, fashion, fitness, shopping, tourism, etc.
Device Targeting - Device targeting offers a range of options ranging from the brand of the phone/device cost of the device to type of device.
The different types of advertising options available on the facebook platform are:
Banner Ads - Banner ads are the most commonly seen ads on Facebook. These are simple link click ads that will land the visitors on the advertiser’s site. The acceptable size of the banner ad on facebook is 1200*628 pixels.
Video Ads - Video ads on facebook are also a type of clickable link ad. They are different because they are presented in video format.
Page Post Boost - These ads are easily accessible ads. With page post boost you can promote your facebook post at a cost by setting up a target audience and price-bidding methods.
Carousel Ads - Carousel ads are slidable strip ads. A maximum of 10 images can be used forming an ad-unit. This type of ad suits best of brands having multiple products, offers, services and CTA buttons.
Lead Ads - Lead ads are similar to banner ads but the main objective of this ad is to make facebook users fill a lead form on the platform itself.
Canvas Ads - These ads are the most innovative ad options available on facebook. Canvas ads are interactive in a way that users can swipe, tilt and zoom in and out of the carousel images. These advertisements are available only for mobile newsfeed.
Facebook Advertising Rates in India depend on per unit. So for example, if the expense to advertise in Facebook Banner ad is referenced as Rs 4/impression and your advertisement unit counts to 10,000, the expense for your advertisement will sum up to Rs 4 X 10,000 = Rs 40,000.
Likewise, the rates are different for other advertising options. The Facebook advertising cost will increase simultaneously with the unit of your advertisements.
If you are looking for a Facebook Advertising Agency in Delhi NCR you have landed at the right place. Why should you even consider booking advertisements on Facebook with GoDigipro? To start with, set up in the year 2012, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides excellent digital and Social Media Marketing Solutions. We are sure that with our energy, skill in conceptualizing ideas and proposing an altered digital marketing system we will surely stand by your standards and give you a seamless experience while advertising on facebook.
For more details about Facebook Advertising and Facebook Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.
