How much does it cost to advertise on YouTube? Why should you advertise on YouTube? Know about YouTube Advertising Agency, YouTube Advertisement Options, and YouTube Advertising Rates (Cost) in India.
YouTube Advertising Agency Delhi NCR in India - YouTube is a free video sharing website where users can watch, like, comment and share videos. Users also get access to create their own channel and upload videos. YouTube service can be easily accessible on PCs, laptops, tablets and mobile phones with an internet connection. YouTube came into existence in the year 2005 and has now become one of the most popular sites available on the Web. The audience base of YouTube is unbeatable, with visitors watching around 6 billion hours of video every month. In our country, India, there are over 225 million YouTube users making it one of the leading countries in terms of YouTube audience size, with this YouTube has become a perfect sport for advertising too. YouTube offers various advertising and targeting options to advertisers in order to reach a vast audience across the country or world. The impression that YouTube holds in different cities are listed below:
|
City |
Impressions (In Bn) |
|
Mumbai |
3 |
|
Delhi |
6.3 |
|
Bangalore |
6.5 |
|
Hyderabad |
4 |
|
Kolkata |
3 |
Below mentioned points will be enough for you to get convinced why you should go for YouTube advertising:
With the above mentioned reasons, you must be convinced why considering YouTube for advertising will bring good and good to your brand. Now let’s discuss the targeting options that it offers to the advertisers:
Geo Targeting - YouTube offers it’s advertisers to target an audience on various geographical aspects. One can easily target a particular state, city or pincode while advertising on YouTube.
Language Targeting - Audiences can be targeted based on the language they are using the platform and the most viewed content.
Gender and Age Targeting - Advertisers can easily target male and female audiences based on their age. For example a cosmetic brand like Maybelline or L’Oreal would only find it relevant to target females who are young and like to carry themselves in style.
Interest Targeting - Interest based targeting options are customised targeting options that are based on the type of content the user interacts with the most. Interest targeting can include various audience sections such as business, food, hobbies, fashion, entertainment, music, diy, fitness, shopping, tourism, etc.
Device Targeting - Device targeting offers a range of options to target a particular brand device, the cost range of the device or Android, iOS or Windows.
YouTube has a variety of ad advertisements options. You can choose the most suitable type of advertisement or can also go for multiple combinations of advertisement options to reach their potential customers. The different advertising options offered by YouTube are:
Skippable Ads - Skippable ads, also known as True-View Ads are ads that the users can skip after 5 seconds. These ads are played either during In-Stream or in Discovery ads. These ads are considered to be good because the advertisers will have to pay only if the complete video is watched by the audience, be it for 30 sec or less than that.
Non-skippable Ads - These ads are those non-skippable ads that seem to be irritating and forced on the audience. These ads work best for engagement but are not well received by the audience because they appear to be forced in nature. Non-skippable ads are of 15-20 sec and cost on CPM basis.
Bumper Ads - Bumper ads are six seconds long advertisements and are non-skippable in nature. These ads are used as standalone ads of 6 sec or to complement bigger non-skippable ads of 15-20 seconds. These ads also cost on CPM basis.
Discovery Ads - As the name suggests, discovery ads appear in the search result page of YouTube, homepage, related video sections or are used as video overlays. Discovery Ads don’t have a maximum length limit time.
Display Ads - Display Ads are banner ads and appear just above the suggested videos section. These banner ads are clickable and take you to the advertisers website.
Overlay Ads - These ads are generally the banner or only-text display ads that run throughout the video being played at the bottom of the screen.
Masthead Video Ads - Masthead Video Ads are the premium ads on YouTube. These advertisements are placed on top of the Home page and are charged on a per day basis.
YouTube Advertising Rates in India depend on per view of the advertisement. So for example, if the expense to publicize in a YouTube video ad is referenced as Rs 2/view and your advertisement view counts to 10,000, the expense for your advertisement will sum up to Rs 2 X 10,000 = Rs 20,000.
Likewise, the rates differ for other advertising options.
If you are looking for a YouTube Video Marketing Company India you have landed at the right place. Why should you even consider to go for YouTube Advertising Services in Delhi with GoDigipro? To start with, set up in the year 2013, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides excellent digital and social media advertising solutions. We are sure that with our energy, skill in conceptualizing ideas and proposing an altered digital marketing system we will surely stand by your standards and give you a seamless experience while advertising on facebook. YouTube Advertising Agency in India, GoDigipro is committed to provide the best rates for any type of ad campaign. Get in touch to know more.
For more details about YouTube Advertising and YouTube Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.
