Looking for a Voot Advertising Agency? Come to Us - Voot is an Indian video on-demand platform. This over-the-top video streaming platform was launched in March, 2016 and forms the online arm of Viacom 18. Its mobile-supported app is for iOS, KaiOS (JioPhone) and Android users. Also a website is available for desktop consumption of content. Voot is made available only in India and has a collection of up to 40,000 hours of video content. Voot showcases content of some of the well-known channels like MTV, Nickelodeon, Colors, etc. Content is also available in multiple languages like Marathi, Kannada, Bengali, Odia, Malayalam, Telugu, Tamil and Gujarati. In 2020, Voot launched a paid subscription service known as Voot Select. Original series made by Voot are only made available to Voot Select subscribers. Even some shows are streamed a day before TV for its paid subscribers.
Voot offers the most compelling content menu ever offered on mobile applications, making it a one-stop destination for video consumers. The sole purpose to build this platform was to provide the best video experience for TV shows on mobile phones. Being famous in the Indian household, the app is also much approached by advertisers. The percent wise reach of Voot in different states of India are mentioned below:
State |
Percent split |
Maharashtra |
18% |
Karnataka |
16% |
NCR |
14% |
Uttar Pradesh |
10% |
West Bengal + Orissa |
7% |
AP + Telangana |
6% |
Punjab + Haryana |
6% |
Gujarat |
5% |
Rajasthan |
4% |
Madhya Pradesh + Chhattisgarh |
4% |
Bihar + Jharkhand |
4% |
Kerala |
1% |
Tamil nadu |
1% |
J&K |
1% |
Assam+Mizoram+Tripura+Meghalaya+Arunachal Pradesh+Nagaland+Sikkim |
2% |
Advertisements on Voot will give the perfect push that your brand needs. The reason why you should go for Voot App Advertising is simply because the app caters to provide a unique opportunity to target the right audience through a perfect blend of ad type and targeting options. One can select multiple combinations of segments to target their audience more precisely.
Voot Advertising offers a range of targeting options that helps the advertisers to reach the right audience. The targeted audience options are mentioned below:
Gender and Age Targeting: Advertisers can easily target male and female audiences. It also enables them to target the audience based on age group. For example a cosmetic brand like Olay would only find it relevant to target females who are in their 30’s.
Geo Targeting: The app offers an option of geographically targeting the users. You can easily target a particular state, city, or pin area.
Interest Targeting: Interest based targeting are customised options that are based on the type of content the user interacts with. Interest targeting can include various audience sections such as lifestyle, health & fitness, fashion, clothing, business, foodies, etc.
Language Targeting: It enables the advertiser to target the audience based on the language they use the application in.
Genre Targeting: With this targeting option, advertisers can place ads in different genre sections such as drama, reality, crime, thrill, suspense, kids, regional, original, comedy, etc.
Device Targeting: Device targeting offers a range of options ranging from the brand of the phone/device, cost of the device to type of device like android, windows and iOS.
The different Voot Advertisement Options includes:
Banner Ads: Voot offers two types of banner ads, Instream banners and Standard banners.
Standard banners appear in the browsing section of the app, while Instream banners pop-up when the user is watching any video content. Banner ads appear for a duration of 6-10 seconds and are priced on CPM (Cost per thousand) impression and can also be taken up on a cost-per-click basis.
Video Ads: There are two types of video ads offered by Voot application, Pre Roll videos and Midroll videos. Pre roll video ads are played before the content starts playing, usually they are of 6 seconds. Mid roll video ads are played during the video being watched and are of 10-16 seconds. Both the video ads are priced on CPV (Cost per completed view basis).
Voot Advertising Rates in India depend on the impressions your advertisement receives. So for example, if the expense to publicize in Voot Standard Banner is referenced as Rs 1/impression and your advertisement impression counts to 20,000, the expense for your advertisement will sum up to Rs 1 X 20,000 = Rs 20,000.
Likewise, the rates are different for video ads. Voot advertising cost will increase simultaneously to the more impressions your ad will hit.
If you are looking for a Voot App Advertising Agency in Delhi NCR you have reached the perfect place. If you are thinking, why should you even consider booking advertisements on Voot with GoDigipro? Well answering it,set up in the year 2013, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides realistic digital and social media advertising solutions. We are sure that with our skills in the industry, we will surely stand by your standards and give you a seamless experience and expertise help while advertising on Voot.
For more details about Voot App Advertising and Voot Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.