The digital revolution has brought about a tremendous transformation in the way people shop, interact and forge relationships with brands. Promoting a healthy and advanced shopping experience are the myriad e-Commerce websites, apps and portals that are emerging each day. Some are entertaining and never fail to boost the shopper in us while some vanish without a trace. This has left many brands wondering whether is there a secret ingredient to a successful e-commerce venture? Let us get to know the Top 3 E-commerce Design Checklist: Built Ecommerce User Friendly.
Let’s face it. A vibrant and visually appealing website theme is your ultimate goal catcher. A visitor must be encouraged to stay on for a while and compelled to explore the different products and services your company has to offer! If you want your target customers to go gaga over your Well-designed eCommerce site, then make sure the basket or cart icons are distinctively visible. Colourful designer carts always score well with shoppers. Sometimes users fumble with ort are easily confused with what they want - a comprehensive search bar is key! Locate the search function at the top portion which offers suggestive terms. Then comes an efficient navigation menu. The navigation menu must help customers to easily identify through well-defined categories; general terms to segment every product item. For instance, a multipurpose e-Commerce portal would have Groceries, Footwear, Menswear, Ladies Wear, Utilities, Furniture etc. These again will branch out into their respective sub-categories.
Other valuable tips for e-Commerce web design include -
Ever heard of Omnichannel e-Commerce Marketing strategy? This is possible only when your e-Commerce website is responsive. In this ear of IoT, where every little thing is automated and personalized, a responsive eCommerce site is crucial. More and more devices are able to connect to the internet than ever before. Needless to say, your eCommerce site should have versatility and functionality that gets better with every device such as PC, smart phone, tablet, smart pad etc. Whenever a user logs in he or she must be encouraged to explore the various facets of your e-Commerce site. Lure them with irrefutable offers and attractive discounts. For eg. ‘Great Birthday Looks For You’, ‘Spring Season Sale’, ‘View Our Latest Collections’ etc.
There is nothing wrong in brands being more ambitious; just ensure you add value to the daily lifestyle of your target audience. Including images and products that pair up well with the items in the customer’s cart encourages them towards further purchases. It is wise to consider that laying too much emphasis on one aspect of e-Commerce marketing could easily negate the impact of other tactics. Your marketing strategy must be a perfect amalgamation of social, search engine and influencer marketing. Include blogs, articles, and guests posts that emphasize on various products and services and how they can improve and bearing positive impact on your target consumers’ lives. Paid search can generate a maximum impact - use comprehensive and interactive PPCs for improved search engine rankings. Turn your trusted customers into your brand ambassadors - offer them discounts, privileges, and vouchers. This will encourage them to post testimonials, brand hashtags, reviews. This is one way of driving influencer marketing without much investment. There is not much scope of SEO when it comes to e-Commerce marketing but that can be compensated with SEO rich content in the form of blogs and articles.
Other valuable support tips include -
Hope you got a valuable insight into Top 3 E-commerce Design Checklist: Built Ecommerce User Friendly. For user-friendly, appealing and cost-effective e-Commerce website development, designing and marketing services in India, get in touch with us at Go Digipro.
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