MX Player App Advertising Agency in Delhi NCR - MX player, an Indian OTT platform comes under MX Media & Entertainment. This video streaming and video on demand platform has over 280 million users worldwide. MX player currently operates on an advertisement-support model and has 150,000+ hours of streaming library. The content offered by MX player supports 12 different languages which includes, English, Hindi, Tamil and Telugu, etc. The app is available on iOS store, Android play store and web.
In the year 2011, MX Player was launched as a video player supporting subtitle and offline video viewing capabilities. Again in the year 2019, the beginning of OTT platforms in India, MX Player was relaunched as an OTT platform offering original programs. MX Player has also licensed content from various Indian and International studios. The list includes FilmRise, Sonar Entertainment, Hungama, Shemaroo, Sony Entertainment, Goldmine, etc.
With the rising trend of OTT platforms, MX Player plans to expand its OTT platform in some other countries, like, United States, United Kingdom, Canada, Australia, New Zealand, Pakistan, Bangladesh and Nepal. MX Player is a dominant leading video platform, with over 200 Million active users in India. Globally, the app has been downloaded on more than 500 millions devices. The region wise reach of MX Player in India are mentioned below:
Region |
User |
East |
22% |
West |
17% |
North |
39% |
South |
22% |
MX Player has a user base of 200 million monthly active users in India and is currently the country’s number 1 OTT platform. The video streaming platform has an excellent collection of shows, web series, movies, dramas, etc. in 12 distinguished languages. The app provides a unique opportunity to target the right audience through a perfect blend of ad type and targeting options. One can choose multiple combinations of segments to target their audience in a precise manner.
The app has a high engagement of users. Every user spends at least 45 minutes on a daily basis on the app watching different content.
MX Player offers great reach in the non-metro cities. The reach in non-metro cities is 57% and in the metro cities is 43%.
More than 80% of the users on MX Player are under the age of 35. This audience demographic will suit best for brands who want to target adults and the new age youngsters.
MX Player offers advertisers with various targeting options. The different targeting options offered by MX Player are based on, interest, age, location, gender, language, device, content, etc.
MX Player App Advertisement Options are mentioned below:
Video Ads - There are two sorts of video ads offered by MX Player application, Pre Roll videos and Midroll videos. Pre-roll video ads are played before the content starts playing, usually of 6 seconds. Mid roll video ads are played while the video is being watched and are of 10-16 seconds. Both the video ads are priced on CPV (Cost per completed view basis).
Display Ads - Display Ads are banner ads and appear just above the suggested videos section. These banner ads are clickable and take you to the advertisers website.
MX Player, being a centre of attraction for the viewers, targets audiences from various sections. Considering the targeting options, the following brands can go for MX Player advertising:
MX Player Advertising Rates in India depend on the impressions your advertisement receives. So for example, if the expense to publicize a video ad on MX Player is referenced as Rs 1/view and your advertisement view counts to 25,000, the expense for your advertisement will sum up to Rs 1 X 25,000 = Rs 25,000.
Many brands look forward to placing advertisements on MX Player to reach their prospective clients. If you are also planning to place an advertisement on MX Player, contact GoDigipro. We are MX Player App Advertising Agency in Delhi NCR and our expert team is well aware of the know-how of the industry and will assist you with the same. Promote your business via MX Player and see extraordinary results for your brand.
For more details about MX Player App Advertising and MX Player Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
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