How much does it cost to advertise on JioSaavn App? Why should you advertise on the JioSaavn App? Know about JioSaavn Advertising Agency, JioSaavn Advertisement Options, and JioSaavn Advertising Rates (Cost) in India.
JioSaavn is an Indian online music platform. The audio OTT platform is the digital distributor of Bollywood, English, Kannada, Tamil, Telugu, Malayalam, and other regional Indian music across the globe. Saavn was founded in the year 2007 and has a collection of over 5.5 crore music tracks in 15 different languages. In the year 2018, Saavn collaborated with the giant company Jio and was rebranded as JioSaavn. The app’s basic features are free with advertisements or limitations, while add-ons features such as improved streaming quality and downloading and offline listening are offered to premium users who are paid subscribers. JioSaavn has become a favourite spot not only for music lovers but also for the advertisers. JioSaavn Music App Ads offers various advertising options and is pretty much famous in the South Asian region, globally. The reach of JioSaavn in different cities of India are mentioned below:
City |
Daily Active Users |
Monthly Active Users |
Delhi |
781671 |
5329513 |
Pune |
564505 |
3770864 |
Mumbai |
684635 |
5236810 |
Bangalore |
442857 |
2646068 |
Kolkata |
571677 |
3792638 |
Hyderabad |
277326 |
1822441 |
Ahmedabad |
270933 |
2100145 |
Chennai |
221314 |
2089171 |
If you are thinking why you should consider JioSaavn app Advertising, then we would say it's simply because the music platform caters to every advertiser to provide a unique opportunity to target the right audience through a perfect mixture of ad type, target and the presentation of advertisements in front of the audience. The app provides a range of advertising options for the advertisers to target the audience based on the preferences of the audience. An advertiser can go for choosing a multiple combination of ad options to finely target the prospective client.
JioSaavn app advertising offers a range of audience targeting options that helps the advertisers to reach the most prospective clients. The different targeting options are listed below:
;Gender and Age Targeting - Advertisers can easily target male and female audiences for users whose accounts are linked with their facebook profile. It also enables the advertisers to target the audience based on age group. For example a cosmetic brand like Maybelline would only find it relevant to target females.
Interest Targeting - Interest based targeting are customised targeting options that are based on the type of content the user interacts with. Interest targeting can include various audience sections such as business, food, hobbies, fashion, fitness, shopping, travel, trends, etc.
Device Targeting - Device targeting relates to a range of options ranging from the brand of the phone/device, cost of the device to type of device.
Playlist Targeting - Advertisers can target the audience based on the playlist they are listening to.
Time band Targeting - Audiences can be targeted based on the time band they are using the app.
The different JioSaavn Advertisement Options includes:
Audio Ads - JioSaavn integrates audio ads of upto 20 seconds as it itself is an audio platform. Audio ads offered by JioSaavn are of two types, an audio with single companion banner and an audio with five companion banners. An audio ad with a single banner is displayed on the screen while the ad is being played, this banner is clickable, but this banner will only be visible when the user is on-app while the ad is played. With the second type, audio ad with 5 banners, once the audio ad is played, all the 5 banners are blocked on the app for the next 15 minutes, ensuring that the message passed reaches the audience and drives higher CTRs too.
Video Ads - JioSaavn also supports video ads of upto 1 min. These ads are skippable at 20 seconds. Video ads are played between the music or podcasts. The app supports both horizontal and vertical ads.
Masthead Banner Ads - The music app offers masthead banner ads which appear at first when you open the app. These ads are clickable and support JPG, GIFs and Carousels.
Banner Ads - JioSaavn offers two types of banner ads, standard and interstitial banners. Standard banner ads of different sizes are used to deliver impressions. While interstitial banner ads cover the entire screen which results in higher visibility to the audience.
Customized Playlists and Logo - The music platform can customize the playlist according to the brand and integrate the logo for the playlists, thus giving a personalised touch to your advertisements.
JioSaavn Advertising Rates in India depend on the spot of your advertisement. So for example, if the expense to publicize in JioSaavn audio ad is referenced as Rs 3/spot and your advertisement spot counts to 10,000, the expense for your advertisement will sum up to Rs 3 X 10,000 = Rs 30,000.
Likewise, the rates for other advertising options differ.
If you are looking for a JioSaavn Advertising Agency in India you have landed at the right place. Why should you even consider booking advertisements in JioSaavn with GoDigipro? To start with, set up in the year 2013, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides excellent digital and social media advertising solutions. We are sure that with our skills in the industry, we will surely stand by your standards and give you a seamless experience while advertising on JioSaavn.
For more details about JioSaavn Music App Advertising and JioSaavn Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.