How much does it cost to advertise on Gaana App? Why should you advertise on the Gaana App? Know about Gaana Advertising Agency, Gaana Advertisement Options, and Gaana Advertising Rates (Cost) in India.
Gaana app is a free music streaming platform with a vast collection of songs. It was launched in April 2010 and is owned by Gamma Gaana Ltd. The platform has a huge collection of over 45 million songs across popular genres Bollywood, Regional and International Music. Gaana is one of the largest Indian commercial music streaming apps with over 150 million monthly users. The entire music catalog is available to users all over the world. The music app also features online radio, music recommendation and social interactivity, the app is all about listening, building your own music library and sharing it. Gaana became India’s number 1 music destination within its first three month of launch and has maintained its place ever since. Not only for music lovers but also for the advertisers the app has worked wonders. Gaana has various advertising options and also the reach is vast, thus covering an audience across the nation. The reach of Gaana in different cities are mentioned below:
City |
Total Users |
Pune |
14669100 |
Chennai |
9660748 |
Ahmedabad |
9323806 |
Hyderabad |
9103809 |
Delhi |
8906771 |
Bangalore |
8458856 |
Mumbai |
6450770 |
Kolkata |
5761063 |
Chandigarh |
3232217 |
Kanpur |
436054 |
The reason why you should go for Gaana app Advertising is simply because the app caters to provide a unique opportunity to target the right audience through a perfect blend of ad type, target and the presentation of the advertisement. The application provides the advertisers to reach the audience in the language they speak, furthermore, the platform also enables the advertisers to select the audience segments based on their understanding of the product. One can even select multiple combinations of segments to more finely target their audience.
Gaana app Advertising offers a range of targeting options that helps the advertisers in reaching the right target audience. The targeted audience options are mentioned below:
Gender and Age Targeting - Advertisers can easily target male and female audiences. It also enables the advertisers to target the audience based on age group. For example a cosmetic brand like Lakme would only find it relevant to target females.
Geo Targeting - The app offers a variety of geographical targeting options. You can easily target a particular state or city.
Interest Targeting - These are customised targeting options that are based on the type of content the user interacts with. Interest targeting can include various audience sections such as business, food, hobbies, fashion, fitness, shopping, travel, trends, etc.
Genre Targeting - With this targeting option, advertisers can place ads in different genre sections such as classic, contemporary, romantic, sad, international hits, sufi collection and others.
Device Targeting - Device targeting offers a range of options ranging from the brand of the phone/device, cost of the device to type of device.
The different Gaana Advertisement Options includes:
Audio Ads - Gaana integrates audio ads as it itself is an audio platform. Along with the audio advertisement, a companion banner related to the same can be put up. The banner is displayed if the user returns to the app while the ad is being played. Audio ads are played in between the songs.
Banner Ads - Banner ads can be placed in between the contents of the app or while the song is being played.
Video Ads - Video ads are also supported by the app. These ads appear in between the songs. Video ads can be skipped after 5 seconds of being played.
Gaana Advertising Rates in India depend on the impressions your advertisement receives. So for example, if the expense to publicize in Gaana Banner ad is referenced as Rs 1/impression and your advertisement impression counts to 10,000, the expense for your advertisement will sum up to Rs 1 X 10,000 = Rs 10,000.
Likewise, the rates are different for other advertising options. The Gaana advertising cost will increase simultaneously to the more impressions your ad hits.
If you are looking for a Gaana Advertising Agency in India you have landed at the right place. Why should you even consider booking advertisements in Gaana with GoDigipro? To start with, set up in the year 2013, GoDigipro is a Marketing and Advertising agency in New Delhi, India, that provides excellent web designing solutions. We are sure that with our energy, skill in conceptualizing ideas and proposing an altered digital marketing system that will explicitly meet consumer prerequisites, we will grow up to be among the top worldwide 360-degree marketing agencies.
So if you want your brand to stand out of the crowd, you are welcome to place your ad campaign at the Gaana app with Go Digipro.
For more details about Gaana Music App Advertising and Gaana Advertisement Options & Rates, please write to us at info@godigipro.com or you may also reach us at +91-8860007875 or Follow us on Facebook.
We are always there to help you, for any queries contact our ever responsive Email and contact number.