Before we delve into the ‘how’, let us discuss the ‘what’ & ‘why’ of Landing pages. Every bird or even a flight ever is always particular about making a safe landing. The same way brands make sure that their target consumer lands safely on their better-targeted pages. The main motive of a landing page is to generate a higher number of qualitative leads. It is through a landing page that a visitor is redirected to pages that have the ability to capture leads at a much higher rate, as opposed to web pages and other forms.
A great and effective landing page must have the following critical elements -
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A crisp and comprehensive landing page is favoured by users that coming across a page where information is crammed into every nook and cranny. Simple, to-the-point brand content with optimum image and space alignments, deliver what you wish to convey to your targets, more effectively. Remember - your brand doesn’t want a distracted, confused, and/or overwhelmed visitor. Your brand wants the visitor to be encouraged to fill the final form.
Rich media on landing pages is essential. This is because visual elements are always the first ones to catch one’s attention and have lasting memorability. Include rich media on your landing pages in the form of GIFs, videos, and interactive images. This entices the visitor to fell compelled to download your offer or fill in the form. Get the best landing page design at equally attractive prices from GoDigiPro.
Not including social media sharing buttons is grave mistake. After all, you would want your prospects to evangelize your content and offers, isn’t it? Another tip is to include email forwarding options as well so that no stone is left unturned while offering your audience various choices that match their sharing preferences. People from your contact list may not buy from you but someone from their contact list may be looking for your products and services!
How to get your target audience to trust your brand enough to fill in their personal details and go ahead with the offer purchase? Add a privacy message or a link to a privacy policy that assures the visitors that their personal information won’t be shared or sold. BBB rating, security seals and requisite certifications are also known to build audience trust. Testimonials ad logos are also a great way to leverage social proof, placing authenticity that many people interact with your brand. Make sure to reduce your target consumers’ anxiety.
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